The Print`Or watch and jewelry show, France`s leading buying event for precious jewelry and fine watches, will take place in Lyon from Feb. 3-5.

Organizers said in a statement that the show`s dates, set early within the year, enable market players to launch the trends that will take hold in the coming seasons.

More than 600 exhibitors and brands will be on display at the Lyon Eurexpo, where featured areas will include the Place Bellecour, bringing together manufacturers from Lyon, and the Trend Zone, which will spotlight 2008 trends in an interactive format.

Another highlight in 2008 will be the addition of the Jewellery Club and Watch Club, reception areas where a limited number of brands with selective distribution can meet with invite-only customers. These private rooms will feature a lounge area with champagne bar and refined service.

In addition to generating business, organizers said, focal points of the show will include opportunities to exchange information on new products, forge contacts and find ideas for store layout and window display.

For more information, visit the Print`Or Web site, Printor.fr .